Festivals
3-day pass + camping + shuttle
Festivals use bundles to lift average purchase value by 40%.
BerlinAmsterdamVienna
Early-bird phases, bundle packages, VIP codes, group discounts and automatic price tiers. What used to be days of Excel configuration is now a drag-and-drop builder in Tickable.
Anyone selling all tickets at the same price is throwing away modern event economics' most important tool: price tiers. Early birds reward loyal fans, VIP codes hook in influencers, bundles raise average basket size. Yet most ticketing tools make exactly this nearly impossible.
Instead, organizers spend hours manually generating codes, managing ticket allocations in Excel and adjusting prices by hand — often with errors that later cause refund requests and dissatisfied buyers.
You define the rule once. Tickable executes it automatically, 24/7, in the background.
Time triggers: early-bird ends automatically at midnight
Quantity triggers: standard becomes more expensive once 500 sold
Bundles: 3 tickets + camping = one click, one price
Access codes with limit per code (e.g. 50 redemptions)
Tickets visible only to newsletter subscribers
Automatic group pricing from X people
No workflows, no trigger trees. You click, Tickable does.
Name, price, allocation. Optional: time window and visibility.
Auto-triggers by time or quantity sold. Code protection with limit.
Tickable handles transitions between phases automatically.
One feature for every sales tactic we've seen in the industry.
Phase ends at date X or quantity Y — Tickable switches itself into the next tier.
Combo tickets with festival pass + camping + shuttle as a single SKU.
Pre-sale codes for newsletter, influencers or regulars with individual limits.
Tickets that only become visible when a specific code is redeemed.
Automatic discount from 5, 10 or 50 tickets — fully configurable.
Prevent scalping: maximum X tickets per person, email or payment method.
Merchandise, program book, coat check as upsell directly in checkout.
For workshops, tasting rooms or VR experiences — buyer picks slot at purchase.
Buyers can round up at checkout — donations go directly to your organization.
Concrete strategies from the European event market.
Festivals use bundles to lift average purchase value by 40%.
Tour organizers give the fan club a code with 48-hour head start — then regular sales open.
Conferences in Stockholm tier prices: super-early, early, regular — transitions automatic.
Theaters give universities a code unlocking 30% off — limited to 200 redemptions per show.
What you gain with logic — and lose without it.
| Tickable | Static systems | |
|---|---|---|
| Early-bird transitions | Automatic to the second | Manual, often forgotten |
| Bundles | Drag & drop | Not possible or custom-only |
| Access codes | Unlimited with individual limits | Often capped at 10 codes |
| Hidden tickets | Standard | Not possible |
| Limit per buyer | By email, IP, card | Only by account |
| Group discounts | Automatic by quantity | Only via custom coupons |
"We set up 14 different ticket strategies for our tour — early-bird in three phases, VIP codes for the fan club, bundles with merch. Before, this would have taken us weeks. In Tickable it was an afternoon."
Organizers still selling all tickets at one price in 2026 are leaving money on the table. The event industry has moved from a static to a highly dynamic market: buyers expect early-booking incentives, collectors want bundles, regulars want privileges, sponsors need hidden codes.
Tickable maps every one of these use cases in a single, clear interface. You click together your strategy — Tickable handles ensuring the right tickets are visible at the right time at the right price.
Early sales aren't just marketing — they're liquidity. Selling 30% of your tickets in the first 14 days lets you finance production, artist deposits and marketing without taking on bridge funding. Smart ticket types with automatic phase transitions make this strategy reliably executable.
Tickable platform data shows organizers offering bundles (e.g. ticket + merchandise + program) reach an average purchase value 30–50% above the bare ticket price. Bundles are offered directly in checkout and bought without extra steps.
Unlimited. We have organizers using 50+ different ticket types per event — phases, bundles, codes, VIP slots.
Yes. Per code you can set a total limit (e.g. 100 redemptions) and a per-buyer limit (e.g. 1 ticket per email).
Tickable automatically switches to the next price tier. You don't need to do anything — buyers see the new price instantly.
Yes. Hidden ticket types only appear after entering a code at checkout. Ideal for pre-sales and sponsor tickets.
Yes. You can build bundles from tickets across different events — e.g. festival pass + 2 side events.
Try smart ticket types for free. Your next event is ready in 10 minutes.