New: Secondary marketplace — say goodbye to viagogo & scalpers
Secondary Market

Your secondary market. Your rules. Your data.

When your fans need to resell, they should do it with you — not with viagogo. Tickable gives you a fully integrated resale, with price caps, buyer protection and automatic ticket transfer.

Price cap configurable
Automatic QR rotation
GDPR-compliant
Fan-to-fan
The problem

Your event sells out — and that's when the problem begins.

Secondary markets like viagogo make billions on your tickets — without giving you a cent. Worse: your fans pay 3–10x, feel ripped off, and associate the experience with you.

At the same time, it's legitimate that buyers need to offload tickets when they can't attend. Banning resale isn't a solution — it just drives your fans into the gray market.

The solution

Resale, built in. Same shop. On your terms.

Tickable activates a secondary market directly in your ticket shop with one click. You set the rules, your fans get a safe channel — and you get data, a cut, and full control.

Price cap: maximum original price (or original + X%)

Automatic QR re-issuance — old ticket immediately invalid

Buyer protection: money reaches seller only after ticket verified

You earn: 5–15% resale fee flows to you

Fan-to-fan: no commercial resellers in your market

Fully in your branding and your shop

How it works

Resale that's fair to everyone involved.

Three steps, all automatic.

  1. 01

    Seller lists ticket

    In their buyer account: click 'resell ticket', set price within your limit.

  2. 02

    Tickable finds buyer

    Ticket appears in the same shop where original tickets are sold — buyer sees resale badge.

  3. 03

    Automatic handover

    Buyer pays, old QR invalidates, new QR issued. Seller paid out after event day.

Features

Secondary market with built-in anti-scalping protection.

Everything you need to control resale — without banning it.

Price cap

Set max at original price. End of €500 tickets that originally cost €50.

Resale fee

You set the percentage of resale that goes to you — typically 5–15%.

Auto-refund

If a resale doesn't happen: automatic refund to the seller.

QR rotation

On resale, the QR is regenerated — old codes become invalid.

Buyer protection

Seller is paid only after event entry. Buyer is protected from fraud.

Limit per seller

Maximum X tickets per person per event — prevents commercial resale.

Resale badge

Resale tickets are clearly marked in the shop, so buyers know who's selling to them.

Data to organizer

You see resale rate and which tickets are in demand.

Use cases

Who uses the secondary market.

Artist tours, festivals, sports — wherever there are sellouts.

Concert tours

Sold-out tickets

Tour organizers in Berlin and London measured 30% higher fan satisfaction with resale.

BerlinLondonAmsterdam
Festivals

Pass resale

Festivals in Vienna and Paris allow resale of their passes — with 10% resale fee for themselves.

ViennaParis
Sports

Flexible season tickets

Sports clubs in Madrid use resale so season-ticket holders can pass on individual matches.

MadridLondon
Comparison

Tickable Resale vs. viagogo & co.

What changes for your fans and for you.

TickableExternal resale platforms
Price cap
You set it
None — any markup
Resale fee
Goes to you
Goes to third party
Data
With you
With third party
Branding
Yours
Theirs
Buyer protection
Built-in
Often dubious
QR security
Automatic rotation
Often forgeable
"Before Tickable, we'd see all our sold-out tickets again on viagogo. Now resales happen with us. We earn a cut, our fans pay fairly, and the data stays with us."
Tobias R. · Concert organizer · Hamburg

Why every organizer needs their own secondary market.

The global ticket resale market is estimated at over €15 billion in 2026. Almost none of it flows to the organizers whose tickets are traded. Instead, third parties like viagogo and StubHub make money on markups that frustrate fans and damage the brand image of artists.

Tickable Secondary Market changes that equation. Resale happens on your platform, in your branding, on your terms. Your fans are safe, you earn a cut, and the data belongs to you — not an American third party.

How price caps keep the market fair.

You can set the maximum sale fee per resale ticket — typically 100% of original price; some organizers allow +10%. This keeps resale a service for fans who need to pass tickets on — not a speculation machine.

GDPR and legal certainty.

Tickable Secondary Market is GDPR-compliant and legally usable across the EU. We process data exclusively for the purpose of the transaction, store buyer data in EU data centers, and provide all necessary DPAs.

FAQ

Secondary market — top questions.

Can I disable the secondary market entirely?

Yes. You decide per event whether resale is allowed. Default is off.

Does the seller get the full price?

You set what percent is taken as resale fee. The rest goes to the seller, paid out after the event.

How is fraud prevented?

On resale, the old QR code becomes immediately invalid and a new one is issued. Buyer gets only the new code, seller can no longer use the old one.

What if a resale ticket doesn't sell?

Seller keeps the original ticket. Nothing happens. No money is moved.

Is it GDPR-compliant?

Yes. Buyers and sellers explicitly accept resale terms. We process only data necessary for the transaction.

Take back the secondary market that should belong to you.

Activate resale for your next sold-out event in 2 minutes.