New: Secondary marketplace — say goodbye to viagogo & scalpers
Ticket Shop

A ticket shop that sells. Not just displays.

Mobile-first, in your brand, with Apple Pay & Google Pay native in checkout. Organizers across Berlin, Amsterdam and London sell thousands of tickets daily with Tickable — no setup fee, no contract.

GDPR-compliant
EU-hosted in Frankfurt
Setup in 5 minutes
No setup fee
The problem

Your checkout decides whether 1,000 visitors become 100 or 400 buyers.

Studies show: over 70% of online ticket purchases get abandoned before completion. The main reasons are confusing multi-step flows, missing payment methods, and slow load times on smartphones — where the vast majority of European ticket purchases now happen.

Legacy ticketing platforms were built for desktop browsers in 2010. They demand mandatory accounts, redirect to foreign domains and break your event's brand experience. The result: fewer tickets sold, more support requests, higher cost per conversion.

The solution

A ticket shop built for mobile buyers in Europe.

Tickable renders your shop in under one second, accepts every relevant European payment method and walks buyers through exactly three steps to a paid ticket — no mandatory account, no redirect, no friction.

Loads in under 1 second — even on 4G

Apple Pay, Google Pay, SEPA, Klarna, credit card native in flow

Custom subdomain or custom domain (shop.yourevent.com)

Fully in your brand — logo, color, typography

Embeddable widget for your existing website

Multilingual (DE/EN) with automatic browser detection

How it works

From account to first sale in under 10 minutes.

No tutorials, no onboarding call. Follow the wizard, you're live.

  1. 01

    Create account

    Magic-link login, no password. In your dashboard in 30 seconds.

  2. 02

    Create event

    Title, date, location via Google Maps. Images via drag & drop.

  3. 03

    Define ticket types

    Standard, early-bird, VIP. Price, limit, availability.

  4. 04

    Activate payments

    Stripe Connect in 2 minutes. Payouts straight to your account.

  5. 05

    Share shop

    Copy link, embed widget, or print QR code — done.

Features

Everything a modern ticket shop needs.

Existing tools require an upgrade for every feature. With Tickable, you get everything from day 1.

Mobile-first checkout

85% of EU ticket purchases happen on smartphones. Our flow is optimized exactly for that.

Apple Pay & Google Pay

One-click purchase for buyers with stored wallet. Conversion lift up to 35%.

Klarna & SEPA

Local payment methods that European buyers know and trust.

Custom domain

shop.yourevent.com via CNAME. No /tickable/ in your URL.

Custom branding

Logo, hero image, accent color. Your shop looks like your brand — not ours.

Embed widget

One script tag and selling runs on your WordPress, Webflow, or Wix site.

Multilingual

DE and EN automatic by browser. Event pages in both languages with hreflang.

SEO-optimized

Server-side rendered, structured data, automatic per-event meta tags.

Pre-sales & codes

VIP codes, newsletter codes, influencer codes with individual limits.

Use cases

Who sells with our ticket shop.

From the first reading at a Berlin café to the 50,000-person festival on Lake Constance.

Festivals

Multi-day passes & camping

Festivals in Berlin, Amsterdam and Vienna sell their passes directly in the Tickable shop, including camping add-ons and shuttle tickets as bundles.

BerlinAmsterdamVienna
Concerts

Seated or general admission

Concert organizers in London and Paris use the seatmap designer for venues with up to 15,000 seats.

LondonParisMadrid
Theaters

Seatmaps & seasons

Theaters in Stockholm and Zurich sell single tickets and season tickets from the same shop.

StockholmZurichVienna
Clubs

Pre-sale & guest list

Clubs in Berlin and Amsterdam rely on Tickable for pre-sales with codes for regulars.

BerlinAmsterdam
Comparison

Tickable vs. legacy ticketing providers.

What does the switch cost you — and what does it bring?

TickableLegacy providers
Setup time
5 minutes, self-service
2–6 weeks, onboarding call
Contract lock-in
None
12–24 months
Mobile conversion
Mobile-first, Apple Pay native
Desktop layout, no Apple Pay
Custom domain
Included
Upcharge or impossible
Brand control
Fully customizable
Provider branding visible
GDPR & EU hosting
Standard
Often US-hosted
Payout
Direct via Stripe Connect
30–90 days hold
"We had our first sales day with 8,000 tickets in the first hour — the shop didn't lag for a second and our buyers had no questions because the flow was self-explanatory."
Daniel K. · Festival organizer · Berlin

Why a modern ticket shop is more than a sales form for European organizers.

A ticket shop today is the most important touchpoint between an organizer and their buyers. Where posters, box offices, and word-of-mouth used to be the main channels, today the performance of a single URL determines an event's success. Organizers across Berlin, Amsterdam, London and Vienna who work with Tickable consistently report conversion lifts between 20% and 45% — purely from switching off legacy ticketing tools onto a mobile-first optimized shop.

The reason lies in the reality of the European ticket market: over 80% of buyers discover an event on their smartphone, often via Instagram, TikTok or a newsletter. If the shop loads there fast, with familiar payment methods like Apple Pay or Klarna, a significant share buys immediately. If not, organizers lose the sale in that exact moment — usually for good.

What separates a great ticket shop from an average one?

Speed, trust and frictionlessness. A great shop loads in under one second, shows the price including all fees instantly, accepts the payment method the buyer already has on their phone, and needs three steps maximum. Tickable was built from the ground up with these principles — not bolted on top of an old platform.

Why local payment methods make the difference.

European buyers have specific expectations. SEPA direct debit, Klarna in installments, Sofort — providers who don't offer these methods lose buyers to competitors. Tickable brings every relevant payment method for the European market natively into checkout, with no separate setup and no extra fee.

FAQ

What organizers want to know about our ticket shop.

How fast is my ticket shop online?

In under 10 minutes. You create an account, build an event, define ticket types, activate Stripe — done. No onboarding call needed.

Can I use my own domain?

Yes. You can connect a subdomain like shop.yourevent.com via CNAME. Includes automatic SSL certificates.

Which payment methods are supported?

Credit card (Visa, Mastercard, Amex), Apple Pay, Google Pay, SEPA direct debit, Klarna, Sofort. All processed via Stripe.

Is Tickable GDPR-compliant?

Yes. Our servers sit in EU data centers (Frankfurt). We provide a DPA per Art. 28 GDPR and data never leaves the EU.

What does the ticket shop cost?

The shop itself is free. You pay 3% + €0.30 per sold ticket. No setup fee, no monthly fee, no minimum term.

Can I embed the shop on my WordPress site?

Yes, via embed widget. One script tag in the footer and selling runs directly on your site — no redirect.

When do I get my money?

Payouts run via Stripe Connect directly to your account. Standard 7 days after payment, on request also daily.

Ready to launch your first ticket shop in 5 minutes?

Free. No credit card. First event live in under 10 minutes.